This is a hybrid role by design - we need someone who can operate fluently in both, not one or the other.
The scope is rare and builds a more versatile career profile than most paid roles allow.
Specifically, you will: Run paid acquisition across paid social (Meta, TikTok, LinkedIn), programmatic/DSP, and out-of-home (billboards, direct mail) Contribute to channel and budget strategy across both motions - work with the team to figure out where to double down and where to cut Handle the technical side of mobile app marketing on the consumer side - MMPs, attribution, SKAdNetwork Apply analytical rigor to every spend decision - CAC, ROAS, LTV, pipeline, attribution Partner with marketing, creative, and product on landing pages, ad creative, and full-funnel optimization Test, iterate, and scale what works About you Likely 3–6 years of paid acquisition experience at a tech company with serious paid spend.
You've owned real budget, not a small line item.
You've run paid in both consumer mobile and B2B contexts.
This role isn't an "or" - we need someone who's done both.
That hybrid background is rare and it's the entire point of the role.
You can run multiple paid channels at once.
Strong POV on what works where and how budget should move.
You're comfortable with the technical side of mobile app marketing - MMPs, attribution, SKAdNetwork.
You've done the work, not just managed someone who has.
You back every spend decision with data.
CAC, ROAS, LTV, attribution - you have the rigor to defend your calls.
You've worked at a fast-growing organization with real ownership.
You don't need to be told what to do.
You actively use AI tools in your workflows.
Bonus: mobile gaming background; out-of-home or direct mail experience.
Why you might be excited about this opportunity Own paid acquisition a.