Field Marketing Manager [gn] EMEA

The EMEA Field Marketing Manager will join Actian’s marketing team to support awareness, demand generation, and pipeline development across the EMEA region, with a primary focus on the UK and Southern Europe.

This role is responsible for executing regional marketing programs, including field events, sales-aligned campaigns, digital marketing activities, regional PR and influencer initiatives, and the localisation of global marketing programs.

Working closely with local sales teams and the wider marketing organisation, the Field Marketing Manager will help deliver programs that engage prospects and customers, support pipeline growth, and contribute to regional business objectives.

Reporting to the Marketing Director, EMEA & APAC (based in Germany), this role serves as the primary field marketing contact for the region and helps ensure effective coordination between sales and marketing.

Responsabilidades

: Act as the primary marketing partner to the UK and Southern Europe sales teams, maintaining regular communication to align on priorities, share updates, and gather feedback

• Develop regional marketing plans in collaboration with Sales and the Marketing Director, balancing regional priorities, budget, and available marketing resources.

Provide guidance to Sales and SDR teams on how to best leverage marketing programs, campaigns, events, and content to support pipeline and account engagement objectives.

• Execute regional marketing programs in partnership with Sales, ensuring activities support agreed business priorities, pipeline goals, and customer engagement objectives.

• Collaborate with global and regional marketing teams to ensure UK and Southern Europe priorities are reflected in broader campaigns and initiatives.

Plan and execute field marketing activities including third-party events, customer events, executive programs, webinars, digital campaigns, and email marketing, coordinating with agencies and internal teams where required.

• Support strategic account initi.