At SOUS, we help independent food & beverage entrepreneurs grow.
We’re building what we believe will be the last employee a restaurant owner ever has to hire that touches a screen.
Our AI agent handles what matters most: being found, powering commerce, and bringing guests back.
After strong traction in our home market, we’ve already secured our first customers in Germany and are now entering the next phase: scaling across the country.
We’re hiring a Market Expansion Lead – Germany to help scale SOUS from early traction to a repeatable, country-wide growth engine.
This is not a country manager role and not a pure sales role.
You’ll operate like a startup within a startup; building on existing momentum, owning execution on the ground, and working closely with the founders and central team.
You won’t be starting from scratch, but you will be responsible for turning early success into scale.
Tasks Revenue & Market Traction (Primary) Own new merchant acquisition in Germany (restaurants, chefs, and F&B brands) Build on existing traction to scale merchant adoption nationally Run full-cycle sales: outreach → close → onboarding Build and close early pipeline, generating ARR Identify the fastest-converting ICPs and GTM motions Create local proof points and case studies to accelerate growth Market Launch & Local Execution Help make SOUS fully “Germany-ready” at scale Act as local point of contact for early partners and strategic merchants Represent SOUS at relevant local events and hospitality communities Operate like a startup within a startup — moving fast, testing assumptions, and executing hands-on Ops, Playbooks & Feedback Loop (Light but Critical) Spot friction in onboarding, payments, and merchant experience Create and refine the German go-to-market playbook for sales + partnerships.