Position Title: Digital Content & Social Marketing Manager JD-Click or tap here to enter text.
Revision:A Job Category: Marketing Primary Site: Other Exemption Status: Exempt QMS Impact Category: Indirect Position Summary Position Overview We are seeking a strategic and execution-focused Digital Content & Social Marketing Manager to own our content engine and social media presence.
This role will transform internal initiatives, sales insights, and company expertise into compelling external content that drives brand awareness, engagement, and business growth.
This individual will play a key role in creating consistency across messaging, supporting sales and events, and ensuring our brand shows up effectively in the market.
This role was created to support the expansion of ASP’s downstream NA commercial marketing team.
Duties and.
Responsabilidades
Content Strategy & Execution Develop and manage a monthly editorial content calendar aligned with business priorities Translate internal initiatives (sales, product, events) into external-facing content Create high-quality written content, including social posts, campaign messaging, and thought leadership This role will support the localization of Global initiatives, Fortive, IPG, CWS and other internal business support. Work with category managers to align on marketing briefs to create and drive 360 integrated marketing plan, create content, sales tools etc Optimize digital campaign content across owned, earned and paid channels (LinkedIn, web, email, paid social) A/B testing of content messaging to ensure most effective messaging to represent our products and brands. Track and analyze content, build metrics, track and report out via Fortive standards (DVM) Campaign Management Social Media Management and Tradeshow Own and manage all company social media channels (primarily LinkedIn) Plan, schedule, and publish consistent, high-quality content Monitor performance and optimize based on engagement and results Report ou...