CRM Manager (ManyChat)

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We offer a diverse range of opportunities across the health, education, and entertainment industries.

Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us.

Learn more about our story at: the roleWe are looking for an experienced CRM Manager to own lifecycle marketing and conversational automation at one of our projects.

Anchored in ManyChat, you will build and optimize multi-channel messaging flows — across Facebook Messenger and Instagram DMs — to drive player activation, retention, and reactivation.

This is a high-impact role for someone who thinks in funnels, obsesses over open rates, and can turn data into revenue-generating automation.

Key ResponsibilitiesManyChat Ownership — Build, manage, and continuously optimize ManyChat flows across Facebook Messenger and Instagram DMs.

• Own the full automation architecture from lead capture to conversion and retention.

Lifecycle Strategy — Design and execute lifecycle marketing strategies covering activation, onboarding, engagement, retention, and reactivation across all CRM channels.

Segmentation & Personalization — Build and maintain player segments based on behavior, activity stage, and lifetime value.

• Deliver targeted, personalized messaging that drives action.

Campaign Execution — Plan and deploy promotional campaigns, bonus announcements, event-based triggers, and re-engagement sequences in coordination with the wider marketing team.

A/B Testing & Optimization — Continuously test message copy, timing, flow structure, and CTAs.

Establish clear winner criteria and apply learnings across campaigns.

• Performance Reporting — Own CRM KPIs including open rate, click-through rate, conversion rate, churn reduction, and revenue contribution.

• Deliver structured weekly reporting to leadership.

Cross-Channel Coordination —.