ATL Marketing Manager (m/f/d)

Your tasks As our ATL Marketing Manager (m/f/d), you’ll take the lead in shaping and executing Koro’s above-the-line media strategy across Europe, with a strong focus on TV and OOH campaigns.

In this role, you’ll plan, manage, and optimize campaigns end-to-end, building the perfect media mix within budget to drive upper-funnel awareness and new customer acquisition.

This is your chance to make strategic decisions, collaborate with cross-functional teams, and explore innovative channels and formats to expand reach, boost performance, and set new benchmarks in ATL marketing.

Responsabilidades

will include: Plan, execute, and optimize campaigns across TV, OOH, Radio, and digital channels, with clear KPIs for reach, frequency, and efficiency

• Develop media plans balancing scale, quality, and cost efficiency.

• Manage budgets strategically, ensuring cost-effective media investment and maximum ROI.

• Lead negotiations with broadcasters, OOH providers, and other media vendors to secure advantageous rates, deals, and placements.

Evaluate and refine media performance using ATL-specific KPIs and implement measurement approaches to assess the impact of offline campaigns on brand awareness and customer engagement.

Think cross-channel and along the full marketing funnel to maximize integrated campaign effectiveness.

Monitor media market developments, including key players, pricing trends, and competitive opportunities, to identify optimization potential.

Coordinate with agencies to ensure delivery against KPIs, transparency, and continuous improvement.

Explore innovative channels and formats to extend reach and improve campaign outcomes.

Your profile 3-5+ years experience in media buying or media management, focused on performance-driven ATL campaigns.

Proven track record in TV and OOH media buying, including budget responsibility, performance optimization, and a solid understanding of media economics (GRPs, reach curves, CPM/cost per GRP).

Strong expertise in offline media (.