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the RolePlayson's promotional tools, including Power Blasts, Flexible Free Spins, Grand Race, Turbo Races and the Power Chance Jackpot Family, are powerful products that help operators enhance player engagement, retention and revenue
As our Promo Features Marketing & Commercialisation Lead, you'll own how these products are brought to market, transforming complex promotional features into commercially compelling solutions that operators understand, adopt and value.
Working closely with Product, Sales and Marketing teams, you'll develop positioning, go-to-market strategies, launch campaigns, sales enablement materials and operator communications, while continuously measuring performance and refining your approach.
This role is about far more than delivering marketing campaigns, it's about shaping how our promotional products are positioned, packaged, explained, sold and evolved to maximise their commercial success.
Key ResponsibilitiesOwn the end-to-end commercialisation and marketing strategy for Playson’s promotional products throughout their lifecycle.
- Develop compelling positioning, messaging and value propositions that translate complex product features into clear commercial.
Beneficios
.Define target audiences, use cases and competitive positioning for new and existing promotional tools.Build and execute go-to-market strategies, ensuring successful launches for new features and product updates.Collaborate closely with Product, Sales, Account Management and Marketing teams to deliver coordinated product launches.Create high-quality sales enablement materials, including presentations, one-pagers, videos, operator guides and campaign toolkits.Equip commercial teams with the resources and messaging needed to confidently promote and sell promotional features.Plan and deliver integrated B2B marketing campaigns across multiple channels, including website, PR, social media and launch communications.Partner with designers, content creators and external stakeholders ...