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Senior Email Marketing Manager

CompraTica Empleos

EMP:Marketing
Europe
Tiempo Completo
Remoto
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usRuby Labs is a leading tech company that creates and operates innovative consumer products

We offer a diverse range of opportunities across the health, education, and entertainment industries.

Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us.

Learn more about our story at: the roleWe're looking for a super hero, hands-on Senior Email Marketing Manager to own and scale our email marketing program for a fast-growing online social sweepstakes casino platform.

You'll be responsible for managing a large, segmented user base, running daily broadcast campaigns, and continuously improving conversion through data-driven testing — all within Customer.

This is a high-ownership role for someone who has done this exact job before in the online casino/gaming industry and can hit the ground running from day one.

Key ResponsibilitiesOwn the end-to-end email marketing strategy and executionManage promo plan with the emails and offers being sent out on a daily/weekly basisSecure 0 days of downtime with the email broadcastingGrow email database almost from the ground zero toward 10M+ contacts, and manage it at that scale — including acquisition, deliverability, list hygiene, and complianceBuild and maintain deep audience segmentation (10–15+ segments) based on lifecycle stage, deposit status (FTD/no FTD), VIP tier (Bronze, Silver, Gold, Emerald, Diamond, etc.

), and behavioral signalsPlan and launch daily broadcast campaigns across the entire segmented database — including time-sensitive/expiring offersCoordinate closely with design/creative to ensure offer emails are on-brand, visually consistent, and shipped on a daily/weekly cadenceMaintain detailed logs and reporting of every broadcast sent (open rate, click rate, conversion, revenue per segment)Analyze campaign performance weekly, generate hypotheses, and continuously test subject lines, offers, send.

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