At World Kinect, our employees are the key to our global success.
We are industry leaders due to the innumerable talents of our approximately 5000 strong professional team.
Our people thrive in an entrepreneurial and culturally-diverse environment, where innovative thinking, collaboration and efficient execution are highly valued.
Our high-performance culture is what allows us to drive sustained growth.
Stronger together, we promote an environment where individuals can thrive.
  Lead, SEO & AI Search (Individual Contributor)Location: London, United KingdomShape the Future of Search and Digital PresenceWorld Fuel is seeking a hands-on Lead, SEO & AI Search to help define and build how we show up across search and the broader digital ecosystem.
This is a high-impact individual contributor role at the intersection of SEO, AI-driven search, content strategy, and digital presence.
You will play a key role in evolving how the business is discovered across traditional search engines and emerging AI platforms, while helping build scalable processes and capabilities across a global organization.
This is an ideal opportunity for someone looking to take the next step in their career, combining strategy and execution, with a path toward broader leadership as the function grows.
You will be responsible for shaping search and content direction while also working directly in tools, implementing improvements, and building processes across teams.
The position requires someone who is comfortable operating in a fast-changing environment, particularly as AI continues to reshape how users discover and engage with content.
What You’ll DoBuild and Execute Global Web and Content StrategyLead and execute website content strategy, including structure, governance, and SEO performanceOptimize content architecture to support user journeys, accessibility, and regional presencePartner with teams on content audits, publishing workflow.