The best B2B technology companies already know that founder- and executive-led content is one of the strongest pipeline channels there is.
What holds them back is the doing: positioning is fuzzy, the right angle is hard to find, time is scarce, and staying consistent over months is harder still.
Closing that gap – building the go-to-market foundation and turning a busy expert's knowledge into content that actually moves their business – is what you'll do.
As a B2B Growth Marketer, you'll own part of the growth motion for a portfolio of clients: from go-to-market strategy and positioning, to a running LinkedIn engine, to the content itself.
Think of it as several jobs in one: strategist, sharp copywriter, organized project manager, and trusted customer-success partner.
You'll sit close to founders and executives, pull the expertise out of their heads, and turn it into positioning, systems, and content that sound unmistakably like them and earn them the right attention.
And yes – you essentially get paid to learn from successful founders and executives every week.
Tasks Here's what owning that looks like day to day: Go-To-Market, Positioning & Messaging Setup Open every engagement by building the foundation for a successful go-to-market motion: Segment the client's market and define their Ideal Customer Profile (ICP) – the targeting framework that guides all go-to-market activities.
Create internal and external alignment on the strategy, delivered as a GTM activities & strategy alignment document, a market segmentation & ICP definition, and a positioning & messaging framework.
LinkedIn Go-To-Market Engine Set up the strategy and infrastructure for a best-in-class, people-led LinkedIn motion that grows authority, builds trust and education with the audience, and attracts inbound opportunities: Build a bespoke LinkedIn content strategy that ties the LinkedIn motion to b.