Anstellungsdetails Permanent Contract, Full- or Part-Time, Remote or Cologne / Düsseldorf / Darmstadt / Berlin Info Who we are We operate the international online marketplaces of Kaufland: Several thousand sellers and millions of products make us one of the fastest growing online marketplaces.
Ours is a dynamic corporate culture that merges a start-up mentality with the opportunities offered by a large corporation.
We combine knowledge and many years of experience in e-commerce with flat hierarchies and a highly motivated team.
We love flexibility! You have the freedom to choose whether you want to work remotely (within Germany) or at one of our offices in Cologne, Darmstadt, Düsseldorf, or in our co-working space in Berlin.
You decide what works best for you! As a part of Online Marketing, the Performance Marketing team does everything it can to increase traffic to our online marketplaces and convert it into sales.
Advertising measures are performance-orientated and are optimised towards specific KPIs via data analysis.
Aufgaben Your tasks - this is what awaits you in detail You take full responsibility for the operational management and strategic development of our Google Ads & Microsoft Ads accounts, with a primary focus on high-scale Shopping and integrated App campaigns You proactively optimize the Merchant Center data architecture and use AI-driven enrichment (e.
, LLM-based title/description optimization) to ensure our product data is "algorithm-ready" across Search, Shopping, and Discovery You manage the end-to-end lifecycle of App Install (AC) and Engagement (ACe) campaigns, optimizing for down-funnel events and leveraging deep-linking strategies to create a seamless web-to-app journey You design and implement the most effective account structures for our specific business needs You understand when to use simplified architectures (e.
, Hagakure) to maximize AI learning and when to maintain granular control to protect margins or support specific product.