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the Role at RobCoRobCo is building the category of Autonomous Industrial Robotics and we're doing it fast
We believe that automating the ordinary frees humans to do the extraordinary, and we're building the end-to-end robotics infrastructure to make that possible - hardware, software, and AI in one stack that just works.
As our Marketing Operations Specialist (m/f/d), you are the operational backbone of the marketing team.
You make sure our data is clean, our tools work, our leads are routed correctly, and our campaigns are trackable end-to-end.
This is a fully hands-on, execution-focused role - you'll be in the systems every day, not designing strategy from a distance.
If something is broken, you fix it.
If something can be automated, you build it.
Responsabilidades
:Lead Management & Database HealthOwn the end-to-end lead upload process across all channels - trade shows, campaigns, and inboundMaintain CRM data quality: deduplication, enrichment, segmentation, and regular database auditsBuild and manage lead routing workflows to ensure the right leads reach the right AEs at the right timeOwn lead scoring models in collaboration with Sales and Marketing leadershipMarketing Automation & WorkflowsBuild, manage, and optimize marketing automation workflows across the full funnel - from first touch, over MQL handoff, to SQO handoffSet up and maintain nurture sequences, trigger-based campaigns, and lifecycle programsManage tool integrations between marketing and sales tech stackReporting & TrackingOwn UTM structure, campaign tracking, and attribution reportingBuild and maintain dashboards that give Marketing and Leadership a clear, real-time view of pipeline contribution, campaign performance, and funnel healthWork closely with Revenue Operations on pipeline reporting, funnel attribution, and shared dashboards - ensuring Marketing and Sales speak the same data languagePrepare regular performance reports for internal stakeholdersTool Administration & Web Opera...