As our Director of Trade Growth, you'll own the strategy that takes trades from first touch to loyal paying customers.
You'll redesign our entire growth funnel, bringing together Product, Marketing, Sales, Data and CRM to build a revenue engine that scales.
Forget long lists, here's what you'll actually spend your time on:Redesigning our entire growth engine.
You'll own the journey from acquisition through activation, conversion, retention and expansion, building a growth strategy that creates predictable revenue rather than relying on one-off wins.
Turning free users into loyal paying customers.
We already have the audience.
Your challenge is understanding where friction exists, removing it, and creating experiences that naturally convert users into long-term members.
Building a culture obsessed with experimentation.
You'll launch experiments across onboarding, pricing, lifecycle, CRM, in-product experiences and commercial offers.
Test, learn, iterate, repeat.
Working across the business to unlock growth.
This isn't a siloed marketing role.
You'll partner with Product, Sales, Marketing, Data and Customer teams to align priorities, influence roadmaps and move quickly on the biggest opportunities.
Using AI and automation to create leverage.
Whether it's smarter segmentation, automated lifecycle journeys, faster experimentation or entirely new ways of working, you'll use AI as a genuine growth multiplier.
Upgrade rate.
You'll know exactly which levers move the business, and you'll build the reporting and operating rhythms to keep everyone focused on them.
Creating entirely new ways for Checkatrade to grow.
The best ideas won't already exist.
You'll identify new acquisition channels, monetisation opportunities and product-led growth motions that shape the next phase of the business.
It's about turning up curious, commercial and ready to build.
You'll do well h.