As our next Growth Marketing Lead, SME Trade Acquisition, you'll own the engine that brings the right tradespeople into Checkatrade.
This isn't a campaign management role — it's an end-to-end acquisition leadership position where you'll shape strategy, drive performance and help build the commercial foundation for the next phase of Checkatrade's growth.
As we evolve from a lead-gen subscription business into a wider platform for UK trades, your work will directly determine how many of the right SME trades join us, at what cost, and with what quality.
Forget long lists, here’s what you’ll actually spend your time on:Own SME acquisition across paid search, paid social, retargeting and database activation, making sure targeting, messaging, creative and conversion journeys are pulling in the same direction.
Build a sharp view of acquisition performance across CAC, lead quality, sign-ups, conversion and sales handoff, then use those signals to sharpen spend allocation and improve commercial outcomes.
Run a focused test-and-learn programme across ads, landing pages, journeys, creative and sales handoff, shipping tests fast, reading the results and driving the next round without waiting for perfect.
Work with Product Marketing and Product to sharpen the SME proposition and translate trade insight, channel data and Sales feedback into clear briefs and test plans.
Partner with Sales, Lifecycle and CRM to make sure acquisition activity feeds strong demand into the subscription business while building the entry points and nudges that support product-led growth over time.
Use AI actively across analysis, creative production, insight and workflow, helping the team move faster from insight to message to asset to testIt’s not.
It’s about turning up curious, ready to crack on.
You’ll do well here if you bring:Previous B2B marketplace, subscription, SaaS or product-led growth, with a track record of improving conversion, activation and sales outcomes, not just r.