You’ll own the strategy behind complex, high-impact programs across email, push, in-app, and SMS, connecting member experiences to outcomes such as primacy, retention, product attach, ARPAM, and LTV.
You’ll operate with a high degree of independence, lead through ambiguity, and know when to escalate while influencing decisions across Product, Growth, Product Marketing, Creative, Data Science, and Analytics.
You’ll also help the Lifecycle team develop stronger ways of working and contribute to lifecycle innovation through data, AI, automation, and personalized cross-channel journeys.
The base salary offered for this role and level of experience will begin at $150,000 and up to $208,000.
Full-time employees are also eligible for a bonus, competitive equity package, and.
The actual base salary offered may be higher, depending on your location,.
Design and evolve connected member journeys across email, push, in-app, and SMS as member behavior, business priorities, and available data change.
Set the testing agenda, identify the most valuable questions to answer, run rigorous experiments, and translate findings into strategy.
Use AI tools and automation as a core part of how you work, helping the team move toward more automated and personalized member journeys.