Marketing Data Analyst (all genders)

Your roleWe are looking for a curious and insightful Marketing Data Analyst (all genders) to join our expanding Commercial Data Science team.

You will play a pivotal role in shaping how we understand our customers and optimize our marketing efforts across marketing channels and countries.

In this role, you won’t just report numbers, you will be a strategic partner.

You will connect the dots between acquisition and retention, using data to uncover narratives that drive efficiency and growth.

If you are passionate.

Acerca de

the intersection of data, marketing, and business impact, we would love to meet you.Collaborate closely with Performance Marketing, CRM, and Influencer teams to align data insights with our acquisition and retention goalsAnalyze complex datasets from ad platforms, such as Google, Meta, TikTok, web analytics (GA4), and internal order systems to refine targeting and budget allocation across channels and countriesLeverage dbt and BigQuery to ensure our marketing data models are robust, reliable, and ready for decision-makingBuild intuitive dashboards with Tableau that provide stakeholders with clear and actionable insightsDesign and analyze A/B tests and geo-lift studies and focus relentlessly on incremental lift, helping stakeholders understand what revenue we wouldn't have generated without a specific marketing touchpointUtilize, co-develop and validate our in-house Media Mix Models (MMM) to assess the holistic impact of our marketing spend and implement advanced analytical methods to optimize our marketingYour profile3-5 years in data analytics with a focus on commercial or marketing topicsStrong SQL

Habilidades

are essential - you are self-sufficient in querying and manipulating large datasets within cloud environments like BigQuery to answer complex business questionsYou design intuitive dashboards and reports that guide the user and present data in a way that allows stakeholders to effortlessly draw the right conclusions and make informed decisionsYou ...