This is a foundational role at a company that automates customer call operations for B2C businesses, handling sales, support, and operational workflows via intelligent AI voice agents.
You'll translate a highly technical product into compelling positioning, build a repeatable AI-first growth motion, and generate measurable pipeline.
As the company expands into the UK and US markets, you'll be a key strategic voice while remaining operationally involved from day one.
This role is based on-site in Berlin, Germany.
Visa sponsorship is not available.
What You'll DoOwn marketing end-to-end — full strategic and operational responsibility including budget ownership and reporting on pipeline impact.
Define positioning, messaging, and content that make a technical product memorable and conversion-focused.
Set strategy, priorities, and KPIs across all channels; report regularly on performance and business impact.
Build and run a growth playbook that prioritises AI and automation to scale inbound across organic and paid channels.
Plan and execute go-to-market launches for new segments and geographies, including UK and US expansion.
Continuously test new channels using structured experiments and data-driven decision-making.
Operate hands-on initially, then hire and scale a high-performing marketing team as the business grows.
What We're Looking ForRequired:5+ years of marketing leadership experience, ideally including an early-stage or high-growth environment where you owned the function.
Proven track record of translating technical products into clear, compelling positioning and storytelling.