This is a high-impact generalist role working directly with the founder across brand, product, and go-to-market — making you a core shaper of the company's culture, direction, and Germany-first launch.
The right candidate may be considered for a co-founder path.
This is an on-site role in Berlin.
You must be fluent in German and eligible to work in Germany without visa sponsorship.
What You'll DoRamp up quickly and support the founder across operations, brand, and product tasks day-to-day.
Contribute to brand building, product taste, style, and positioning for a consumer lifestyle product.
Coordinate a small, scrappy team including a Werkstudent, an incoming intern, and a fractional head of performance.
Help define early customer experiences and establish feedback loops for a consumer product.
What We're Looking ForMust-haves:Based in Berlin and fully available to work on-site.
Fluent in German (hard requirement for the Germany-first go-to-market).
Eligible to work in Germany — no visa sponsorship is available.
Strong generalist drive with the ability to learn quickly across domains in a startup environment.
Genuine affinity for brand building and consumer products — this is not a pure SaaS or analytics role.
Demonstrated taste, style, and feel for what makes a compelling consumer brand.
Comfortable operating with high autonomy and executing both strategic and operational tasks.
Nice-to-haves:Prior experience in a startup, consumer brand, or early-stage company.
A bachelor's degree or equivalent practical experience (helpful, not required).
0–4 years of experience in relevant areas; entry-level candidates with strong potential.