Founder's Associate

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the RoleWe are an early-stage consumer nutrition brand at the intersection of men's health, beverages, and next-generation supplementation — and we're hiring our first full-time Founder's Associate in Berlin

This is a high-impact, generalist role working directly alongside the founder to shape brand, product, and go-to-market from the ground up.

For the right person, there is a clear path toward a co-founder relationship.

You'll be on-site in Berlin, embedded in a small and fast-moving team, with enormous ownership from day one.

This role is ideal for a driven early-career generalist who has genuine taste for consumer brands and wants to build something real — not just optimise a dashboard.

Note: German fluency is a hard requirement.

Visa sponsorship is not available.

What You'll DoRamp up quickly and support the founder across brand, product, and operational tasks — often simultaneously.

• Own go-to-market execution for the Germany launch: strategy, positioning, early customer acquisition, and iteration.

Contribute meaningfully to brand building — bringing taste, style, and a strong point of view on what makes a great consumer product.

Coordinate a small team (working students, interns, and a fractional performance lead) and manage external contractors and vendors.

Define early customer experiences and establish feedback loops to inform product and brand development.

• Execute day-to-day operations and ad-hoc projects with a high degree of autonomy.

Work on-site in Berlin and collaborate closely with the founder and a lean contractor network.

What We're Looking ForGerman fluency (C1/native) — this is a hard filter; our go-to-market is Germany-first.

A true generalist: comfortable moving across brand, ops, product, and team coordination without losing quality.

Genuine affinity for consumer brands and physical products — not a pure SaaS, analytics, or B2B background.

Demonstrated taste and aesthetic sensibility; you know what a cool brand feels like and why it works.