This is a founding-level, player/coach role that is critical to launching and scaling the product, driving acquisition, and building market presence from zero.
The company is building an ambient intelligence system — combining hardware, software, memory, and AI — designed to seamlessly integrate into daily life, reduce cognitive load, and help people focus on what matters most.
Think of it as a continuous context layer that learns user patterns, manages follow-ups, and handles the administrative "small loops" that drain attention.
This is a 0→1 hire for a company at early/seed stage.
You will shape how the product enters the market and how the brand is perceived by early adopters.
What You'll DoOwn end-to-end GTM strategy, including funnel logic, beta-to-launch sequencing, and channel mix (founder-led outreach, KOL activation, community platforms, Product Hunt, Hacker News, and more).
Build and optimize beta acquisition funnels; use conversion data to continuously reallocate effort across channels.
Direct and coach all individuals involved in GTM and marketing efforts in a true hands-on player/coach capacity.
Create a comprehensive, repeatable GTM and brand playbook for the team to leverage post-launch.
What We're Looking ForRequired:10–12+ years of experience, with a proven track record owning end-to-end GTM execution and brand/positioning for a startup launch (Seed through Series B).
Demonstrated ability to grow a product from zero awareness and zero brand equity.
Experience sequencing multi-channel beta-to-launch plans and crafting compelling brand narratives.
Comfort with ambiguity and prior experience as a first/founding GTM hire.