PPC Manager - UK&I

Acerca de

THE ROLEWe are seeking an experienced PPC Manager to join our UK&I Media team

In this role, you will be responsible for planning and managing PPC (Web & App) strategies across multiple brands.

You will play an instrumental role in driving new initiatives and projects to expand our activity and grow the channel within our local structure for the UK & Ireland.

You will be reporting directly to the PPC & App Lead, while working closely with other stakeholders in the UK&I Media team and across the wider UK&I cluster, including Marketing, Brand, Creative, AdTech teams and more.

In order to drive successful campaigns, you will utilise all the latest solutions and tools from PPC platforms (including Apple Search Ads, Google Ads Web/App, Microsoft Ads and similar).

To succeed in this role, you need to be a self-driven and self-motivated individual - ready to take ownership of multiple accounts.

You will drive growth across the accounts by implementing industry leading solutions, whilst working closely with the team and providing mentoring to other colleagues.

The ideal candidate will be a positive and adaptable team player, with a problem-solving attitude, and excellent communication and presentation.

Habilidades

.YOU WILL BE RESPONSIBLE FOR:Planning and managing a wide range of PPC (Web & App) campaigns hands-on across multiple platforms (including Apple Search Ads, Google Ads Web/App, Microsoft Ads and similar), for all verticals (casino, live casino, sports betting) and multiple brands.Analysing metrics from internal tools and platforms to track campaign performance, continuously optimising keyword targeting and bidding strategies across our accounts, while reporting on the results and achievements to the relevant stakeholders.Implementing new industry leading solutions and running regular A/B tests across our activity, aligned with the overall goals and KPIs.Building strong relationships with our key partners including digital media agencies, external digital platform ...