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PPC Marketing Lead

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EMP:Marketing
London
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What is the job?As our Lead Paid Search guru, you'll own paid search performance end to end - not from a distance, but in-platform, every day.

This is a fully hands-on role for someone who lives in Google Ads, is driven by results, and finds real satisfaction in building, testing and optimising campaigns themselves.

You'll take full ownership of Google Ads and Microsoft Ads accounts - from strategy and campaign structure through to bid management, ad copy, tracking and reporting, across a six to seven-figure monthly budget.

One day you'll be knee-deep in search term reports and bid adjustments; the next you'll be presenting forecasts and performance insight to stakeholders who need clarity, not jargon.

Paid search doesn't sit in isolation, so you'll be the connective tissue between Creative, Analytics, Product and wider Marketing- making sure tracking, messaging and landing pages all work together to hit the numbers.

You'll also work closely with our Google account management team and counterparts across our Australian business, sharing insight and aligning strategy across markets.

You'll constantly be testing what's next: new formats, new automation, new platform features, always looking for the edge that keeps performance ahead of the curve.

We're looking for someone who combines deep platform expertise with real data fluency - someone equally comfortable building a budget forecast as they are troubleshooting a broken conversion tag.

As we grow internationally, experience across multilingual or international accounts is a genuine advantage, though what matters most is your ability to turn performance data into decisions, and decisions into results.

What will you be doing?Own end-to-end paid search strategy and execution across Google Ads and Microsoft Ads, from account structure and keyword research to bid management, DemGen strategy and ad copyLive in-platform daily - building campaigns, reviewing search term reports, running A/B tests and troubleshooting issues i.

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