Director, Business Intelligence

<div class="content-intro"><p><strong>.

Acerca de

WPP is the trusted growth partner for the world’s leading brands

With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

 </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

</p> <p>For more information, visit <a href="wppmedia.

com">wppmedia.

</p></div><p><strong>3394 - Director, Business Intelligence - GCS</strong></p> <p><strong>Role Summary and Impact</strong></p> <p>This role is within Mindshare, a leading brand within WPP Media, where you will be responsible for the strategy, development, and operations of Estée Lauder’s data infrastructure and visualisation ecosystem.

This role oversees the end-to-end data flow — from ingestion and transformation within GCP to delivery through Power BI dashboards — ensuring scalable, consistent, and high-quality data solutions across markets.

</p> <p>The role will establish global standards, drive operational excellence, and partner with regional teams and clients to enable data-driven decisioning.

• Supported by a mix of FTE and project-based resources, this position is accountable for building and governing both the data operations framework and dashboarding capabilities.

</p> <p>Data Operations (GCP, Adverity, Data Pipelines)</p> <ul> <li>Lead the roll-out and on-going maintenance of a custom instance of WPP’s Measure “Campaign Performance” platform, which leverages Adverity, SQL via DBT, Microsoft PowerBI, and Google Cloud Platform (GCP)</li> <li>Partner with the Client Analytics team to deliver on Learning Agenda and Measurement.