At Instructure, we believe in the power of people to grow and succeed throughout their lives.
Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.
We do this by giving smart, creative, passionate people opportunities to create awesome.
And that's where you come in: Product Specialists are the at-scale interface between Product, the market, and go-to-market teams.
They combine deep product expertise, market and segment fluency, competitive intelligence and customer insight to support at-scale go-to-market motions globally.
Product Specialists serve as: Subject matter experts on product capabilities and constraints for internal stakeholders A bidirectional conduit between customers/go-to-market teams and Product Owners of competitive and buyer intelligence Drivers of product adoption and usage insights including market feedback What you will do: Own the maintaining of deep, current knowledge of assigned product(s), roadmap, integrations, and constraints Maintain deep, current knowledge of assigned products, including core workflows, configurations, integrations, and limitations Stay aligned with product roadmaps, release plans, and technical dependencies Translate product capabilities into clear, accurate guidance for GTM and customer-facing teams Identify common customer misunderstandings, friction points, and misconfigurations at scale Act as a trusted escalation point for complex product questions that require synthesis across teams Competitive Intelligence Own functional competitive intelligence (features, workflows, tradeoffs, maturity) Own functional competitive intelligence for assigned products, focusing on capabilities, workflows, maturity, and tradeoffs Respond to internal requests for competitive information using a consistent, scalable approach Keep competitive intelligence current as products.