We need a Social Media Lead who lives and breathes organic content strategy, knows every algorithm update the day it drops, and can build repeatable, creator-specific playbooks that actually move the needle on social media growth and monetary growth for our top talent.
What You'll Do Strategy & Research Develop bespoke social strategies for top-tier Playbook talent Research viral trends, algorithm changes, and new platform features across Instagram and TikTok Track and analyze performance of our top talent weekly Run weekly viral content analysis and distribute insights to the team Publish a recurring newsletter on social trends relevant to our creator verticals May do community calls / webinars Feedback and support for paid ad creative Support with curriculum and creator training Creator Playbooks Build launch marketing kits: do-exactly-this templates, post formats, captions, timing — no guesswork Build challenge marketing kits in the same format Break down posting perfection for each key vertical: Fitness, Yoga, CrossFit, Moms & Dads, etc.
conversion — and teach it Cover ad creative strategy, since most paid is amplified organic Editing & Production Guidance Stay current on the best editing tools and techniques Coach creators and CMs on how to edit better — speed, hooks, retention Growth Tracking Own social growth tracking for our top 50 creators Surface the biggest opportunities and the biggest gaps each week Who You Are You have a genuine obsession with social media — you track algo changes like a hawk and know what's working before it goes mainstream You've developed content strategy for creators, brands, or talent at scale You can distill complex strategy into simple, actionable templates that a creator can execute without a second question You understand the organic-to-paid funnel and can think across both Bonus:.