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Marketing Lead, New Games

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EMP:Marketing
London
Tiempo Completo
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Descripción

Help our newest games find their first fans.

At Supercell, every game team operates like its own startup – small, independent, and united by the ambition to create games that players love for years.

Marketing follows the same philosophy: player-first, insight-driven, creatively brave, and built on deep trust in teams.

This role sits within Marketing Development, the team that acts as connective tissue across Supercell's new and emerging games; who shape how Supercell grows early-stage games, how we use insights to guide decision-making, and how we develop world-class marketing talent and craft to launch our next projects.

These might be a new mobile game looking for its first fans, an emerging title gaining momentum, or a creative experiment that might evolve into something completely new.

You'll be the marketing leader embedded across a portfolio of projects, giving every one of them strategic marketing, market and audience insight, and a dedicated partner at every stage of the road to launch.

You'll report to the Head of Marketing Development and work alongside a small, growing team, whilst partnering daily with Game Leads and central functions – Performance Marketing, Creative Studio, Data & Insights, PR & Comms, Live Ops & Monetisation, and Community.

As the portfolio scales, you’ll build and lead a team to meet the growth needs.

The right candidate has deep experience in new games marketing or IP development, is energised by ambiguity and early stage problem-solving, and is obsessed with understanding and serving our players.

You'll need to move fluidly between strategic thinking and getting hands-on with a brief – this isn't a hands-off role.

What You'll Be DoingOwn marketing strategy across a portfolio of games – ensuring every game has the right foundations for healthy, long-term growth.

Bring sharp market, audience, and competitive insight into game positioning, creative direction, and new games planning to strengthen strategic decision-making.

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