Senior Paid Marketing Strategist

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We’re looking for a Senior Paid Marketing Strategist to help us rethink how Typeform approaches paid acquisition.

You’ll own and grow key channels including TikTok, YouTube, Google Performance Max and Uber Ads, while helping us test new opportunities across areas such as audio and CTV.

This is a hands on role with real ownershipYou’ll manage significant media budgets, build channel strategy, develop campaigns, work closely with our creative teams, and help us understand the true business impact of our investment through MMM, incrementality testing and other measurement approaches.

You’ll join the Acquisition team within Marketing and partner closely with Creative, Product Marketing, Data, RevOps and Finance.

What you’ll do

• Own the strategy and day to day performance of key paid social and display channels, including TikTok, YouTube, Google Performance Max and Uber Ads.
• Build a multichannel strategy that helps Typeform reduce its reliance on paid search and find new sources of efficient growth.
• Manage six figure monthly media budgets, making decisions based on customer acquisition, revenue, CAC and LTV to CAC performance.
• Build, launch and optimise campaigns that drive Typeform signups and new paid customers.
• Turn creative ideas into campaigns by briefing and partnering closely with copywriters and designers.
• Run A/B tests across creative, copy, landing ...