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Associate Director, Programmatic

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EMP:Management
London
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WPP Media

WPP is the trusted growth partner for the world’s leading brands

With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

 </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

</p> <p>For more information, visit <a href="wppmedia.

com">wppmedia.

</p></div><p><strong>3257 - Associate Director, Programmatic - UK</strong></p> <p><strong>Role Summary and Impact</strong> </p> <p>Programmatic involves planning & flawlessly executing programmatically bought media plans, across display, video and mobile and emerging biddable & programmatic platforms, as well as deploying unsurpassed platform knowledge & smart use of audience data, and developing industry-leading technology (secured through collaborative supplier partnerships) to facilitate 1:1 communication with our audience.

​ </p> <p>You will be the programmatic media lead for the team, providing strategic insight, consultancy to local markets to help them evolve programmatic best practice (incl.

  • development of technology and leading supplier relationships), as well as oversee campaign executions managed centrally across multiple EMEA markets.

​ </p> <p><strong>What we need from you</strong><strong>​</strong><strong> </strong></p> <ul> <li>Effectively oversee your team’s programmatic accounts; ensuring ongoing and timely optimization is delivered by the team, and that they and yourself are constantly proactively looking for both tactical and strategic optimization opportunities​&.

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