<h4><strong>.
We partner closely with Growth Marketing and Product teams, PMM, GTM teams, and more.
Lifecycle and Education team in general, and this role specifically, is highly collaborative and lies in the intersection of work across product, marketing, and GTM.
<br><br></div> <div>Lifecycle Marketing is influential in defining and driving the user communication strategy, impacting the business by using a combination of analytical.
This is the most pivotal stage of the user journey, and it's where you'll focus: designing and shipping onboarding and activation programs that get new users to value fast, keep them engaged, and turn first sessions into durable, collaborative use of Miro.
<br><br>This is a builder role, hands-on, deeply embedded into product, AI-first, with the ambition to build intelligent personalization and tap into the new Lifecycle channels and surfaces.
You'll join a fast-paced, growth-minded team, work cross-functionally, and own both strategy and execution end-to-end.
</div> </div> </div> <div class="sc-eucuRR eZyTkX"> </div> <h4><strong>What you’ll do</strong></h4> <div class="sc-eucuRR eZyTkX"> <div class="sc-cYWyaL hpCUnt"> <div> <ul> <li>Design and build lifecycle campaigns focusing on onboarding and adoption, getting new customers to value quickly and keeping them engaged beyond their first session</li> <li>Partner with Product and A.