📍 Location: London, Hybrid x2-3 days per week in our Vauxhall office 🗓️ Contract: 12-month FTC, Maternity Cover (ideally Nov '26 – Nov '27) 🎯 Focus: Brand Strategy & Management, Team Leadership, UK & DE Growth .
We don’t just send flowers.
We help our customers to care wildly.
Caring wildly is celebrating the little things we all do for each other every day.
Not just the big occasions.
It’s being there for the highs.
Stepping up for the lows.
We care wildly about people and our planet.
Which is why we’re so proud to be a certified B Corp™ – committed to making long-term positive change for our community, and the world around us.
Our Brand team sits within Marketing, working closely with Creative, Performance Marketing, Range and Customer Insight to shape how Bloom & Wild shows up in the world.
Right now we're tackling two different, exciting challenges: shifting UK perception from flower company to full gifting destination, and building brand awareness in Germany as we grow from newcomer to major market player.
The Role You'll report to our CMO and lead the Brand function for Bloom & Wild across the UK and Germany.
You'll own our brand strategy end-to-end, from positioning and campaign development to budget and team leadership, making sure everything we do ladders back to the business objectives and shows up as a genuine challenger brand.
Campaign Development: Turn consumer, cultural and competitor insight into compelling, insight-led campaigns and seasonal moments.
Budget & Media Planning: Own the annual brand marketing budget and make the ATL/digital investment calls that drive brand health.
Team Leadership: Lead and grow a multi-disciplined team across PR, Social, Content, Partnerships and Influencer, connecting their work to real business metrics.