Entropy sells survival, power and preparedness gear in the US.
Around $525k a year, currently at contribution margin neutral.
Almost all of it is other people's product resold at 9-12% margin, which caps what the business can earn.
That's the job.
You'd own the P&L and report to Jack and Lasse weekly.
Nobody else is doing this.
Tasks Own blended gross margin, moving it from 12% to 25%, and take the business through breakeven.
Source and launch own-brand SKUs.
Suppliers, MOQ negotiation, samples, freight, duty, 3PL, listings, launch.
Run paid acquisition yourself.
Google Shopping, PMax and Search.
There's no agency and there won't be one.
Site and conversion work.
Product pages, imagery, copy, checkout, cart abandonment.
Build attach and post-purchase revenue.
Checkout upsells, replenishment, email flows.
Restart the content engine.
Video cadence, TikTok, YouTube, UGC and reviews.
First 90 days: paid spend cut on every SKU below 15% margin, even where that drops revenue.
Google Ads moved in-house.
First own-brand order placed.
Attach offers live at checkout.
Blended gross margin at 16%.
Sourced it, negotiated MOQ, approved samples, managed freight, priced it, listed it, sold it Run Google Ads yourself on a Shopping-led store.
In the account, not briefing an agency Owned a gross margin or P&L number, not a revenue or ROAS number Operated at $500k-5m, where you wrote the product page and answered the customer emails Comfortable cutting revenue to fix margin Work independently.
No team, no budget approver, nobody checking your work between weekly calls Nice to have: Built checkout attach, upsells or replenishment flows Sold consumables or anything with repeat purchase Worked with Chinese suppliers, or US co-packers and contract manufacturers US import, duty classific.