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HelloFresh is reorganising UX to work AI-native — practitioners either go deep as platform and
This role leads UX for our Operations organisation: the part of the business that bridges technology with physical fulfilment, procurement, quality assurance and supply chain, across every market and brand we operate in.
</p> <p>You'll take over from a Director who spent two years shifting this function from reactive delivery to a high-leverage, AI-native strategic partner — including building an internal design platform, integrated with AI tooling, that other parts of the business have since adopted.
You inherit that trajectory, not a finished product: some of our highest-stakes bets for 2026, including how we plan menus algorithmically at scale and how we run the internal tools that power supply-chain decision-making, are still being actively designed, not maintained.
</p> <p>This is a Berlin-based, in-person leadership role.
Operations is one of several major, Berlin-anchored parts of our technology organization, and regular physical presence — with peers, with your team, and in the room for cross-functional decisions — is a deliberate requirement of how we want this function led going forward.
</p> <h2>What you'll own</h2> <ul> <li>UX strategy and quality across four core areas of Operations: menu planning and food systems (algorithmic menu planning, ranking, demand forecasting, assortment), fulfillment (production, order management, inventory, logistics, manufacturing, supplier reliability), an internal operations-research platform that runs dozens of optimization models across the supply chain, and the technology backbone that keeps our warehouses and production sites running.
</li> <li>Continued build-out of an AI-native design practice: extending our design system directly into AI-assiste.