Lifecycle & CRM - LATAM

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users.

We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.

Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more.

We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsabilidades

Activation and Conversion: Lead the optimization of the new user onboarding process by implementing product iterations, personalized marketing campaigns tailored to individual users, and targeted engagement strategies to improve new user activation and first-time transaction (FTT) conversion rates

Retention and Repeat Purchase: build a comprehensive user lifecycle management system and user segmentation framework, and enhanced user engagement and repeat purchase frequency through the development of membership programs, point systems, gamification, and various other strategies including cross-selling.

Design and optimize user referral and viral growth mechanisms to drive product organic growth.

• Lead A/B testing and user segmentation strategies to implement refined operations and achieve optimal allocation of operational resources.

• Collaborate with teams across the organisation to ensure smooth execution of lifecycle marketing strategies and campaigns.

Utilise strong logical thinking and data analysis.

Habilidades

to uncover business insights, identify problems, and develop data-driven solutions

Stay well-informed on each Business Unit's products, including their features, user preferences, and pain points.

Requisitos

Proven track record of successful growth from zero to one or from one to a thous...