Store Manager - Edinburgh

TALA has been on a rocket ship since its founding in 2019 by entrepreneur Grace Beverley.

Built on largely organic social, today we are a digital-first, multichannel women’s activewear brand with a multifaceted growth and retention strategy.

• Following a £5m fundraise from world-class institutional investors and growing global media attention, TALA is entering an exciting new phase of growth, including the opening of two stores in London.

Now, we’re taking TALA beyond London, and Edinburgh - St James', you’re next.

Tasks What you'll be doing Commercial Performance Take full ownership of your store's commercial performance, with accountability for sales, payroll, controllable costs and contribution.

Trade the store daily and weekly: read the numbers, identify the opportunity, brief the team and act on it.

Use conversion, ATV, AOV, UPT, footfall and sell-through data to drive decisions rather than describe outcomes.

Build and manage the store rota to maximise the trading day, matching labour to footfall patterns within payroll budget.

Set clear individual and team targets, and create a culture where the team understands and cares.

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Identify and escalate commercial risks and opportunities to the Head of Retail, with a proposed solution.

Team Leadership & Development Recruit, onboard and retain a high-performing store team, building a bench of talent rather than filling vacancies reactively.

Coach and develop every member of the team through regular one-to-ones, structured feedback and on-the-floor coaching.

• Manage performance directly and fairly, addressing underperformance early and recognising strong performance visibly.

• Develop your Supervisors toward the next level, and own succession planning for your store.

• Lead training on product, service, systems and brand, and make sure new starters are properly set up to succeed.

Create a culture of ownership and pride where every colleague understands their role in the commercial and brand outcome.