At its core, the function drives both short-term business impact and long-term brand equity, building the business today while strengthening the brand over time.
Brand Strategy owns the development and evolution of our brand foundations — including positioning, narrative, messaging, architecture, and expression — and ensures it is applied consistently across marketing, product, and the customer experience.
While also setting the strategic foundation for our most important tentpole campaigns and cultural activations, ensuring they drive both brand relevance and business impact.
Brand Strategy operates agnostic to any one audience, region, or line of business — enabling us to flex into and support our highest-priority initiatives wherever the need is greatest.
About the Role We’re looking for a Manager, Brand Strategy to sit at the intersection of Brand Strategy and Creative Strategy — shaping both the foundation of the DoorDash brand and how it shows up in our most important moments.
This role is equal parts Brand Strategist and Creative Strategist.
You’ll lead early-stage problem framing, insight development, and strategic territory setting — partnering upstream with Integrated Marketing, Creative, Social, and agency teams to set strong strategic foundations before work moves into execution.
At the same time, you’ll contribute to the evolution of our brand positioning, messaging frameworks, audience narratives, and brand architecture — ensuring campaigns build toward a consistent, differentiated brand over time.
This is a role for someone who moves fluidly between shaping a campaign and building the system that campaign lives within.
Someone who is excited by the opportunity to influence both the work and the strate.