Associate Director, Implementation Planning, UK

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</p></div><p><strong><u>771 - Associate Director Implementational Planning - UK</u></strong></p> <p><strong>Role Summary and Impact</strong></p> <p>As an Implementational Planning Associate Director, you drive day-to-day excellence in cross-channel media planning and activation.

Translating client strategies (from Strategists/Comms Planners) into detailed implementational plans across all media (digital, audio, VOD, AV), you ensure seamless execution and measurable brand/performance outcomes.

You collaborate deeply with specialist teams, acting as a key client contact on media performance, aligning with OASIS (objective, audience, strategy, Implementation & scoring) framework within WPP Open.

Responsabilidades

include cross-channel optimisation, media testing, leveraging WPP Open Intelligence for data, and coordinating PCA insights for future strategies.

Reporting Structure: Reports to Implementational Planning Business Director.

Key Responsibilities

• Line Management: Provide direct line management, mentorship, and development for junior team members.
• Client Delivery & Management: Act as the primary day-to-day client connection, delivering in...