<p><strong>Associate Director / Director, Data Strategy & Measurement</strong></p> <p><em>Location: Remote</em> — this is a remote, work-from-home role, as are all positions at Acceleration Partners.
Some travel is required for client meetings, internal meetings, conferences, and industry events.
</p> <p><strong>The Role </strong></p> <p>The Associate Director / Director, Data Strategy & Measurement is responsible for defining and leading Acceleration Partners' data, analytics and measurement capability.
This role sits at the intersection of client strategy, data science, measurement, AI-enabled insights and commercial growth.
The Director will work directly with enterprise clients to understand their marketing and business data ecosystem, develop measurement strategies, and help clients make better decisions through data.
Internally, the role will partner with Client Services, Strategy, Sales and AI Automation teams to build AP's data capability, improve decision-making, develop new services and products, and raise data literacy across the organization.
As a senior leader, the Director will also develop AP's market position as a leading authority on affiliate, influencer and partnership measurement.
</p> <p><strong>Top.
Client Measurement & Data Strategy
• Serve as AP's senior advisor on measurement, analytics and reporting.
• Understand client data ecosystems including affiliate networks, influencer platforms, Google Analytics, CRM systems, customer databases, MMM outputs and business intelligence tools.
• Design measurement frameworks that connect partnership marketing activity to broader business outcomes, spanning attribution, incrementality, customer acquisition and lifetime value.
• Advise clients on how affiliate and influencer activity should be measured alongside paid media, brand marketing and broader customer acquisition strategies.
• Own AP's point of view ...