More in Common leads and supports initiatives to build more united, inclusive, and resilient societies.
Our mission is to understand the forces driving us apart, help societies find common ground and bring people together to tackle shared challenges.
In the UK, our work is best described as being part consultancy and part think tank.
We provide a full suite of research services including polling and focus group research; evidence reviews and secondary data analysis; audience mapping and audience strategy; strategic communications strategy and campaign development.
More in Common are members of the British Polling Council.
Our work is informed by our ground-breaking segmentation of the British public.
This unique values-based lens to our quantitative and qualitative research means we can understand not only what the public thinks of the big challenges facing British society today – but crucially why they think it.
Our insights help leaders in government, the media, business, and civil society to develop better strategies and communications – particularly in reaching disengaged communities far from the Westminster/London bubble – and to better navigate tricky and divisive issues.
Over the last year, More in Common has published agenda-setting thought leadership on a whole range of debates facing British society – including exploring the public’s starting points on assisted dying and immigration; understanding how the British public is navigating major debates from trans and gender identity to the conflict in Israel and Palestine; and our political research has helped policymakers and politicians understand the dramatic fragmentation of our politics.
Our work is regularly cove.