You will lead our social team, setting the strategic direction, identifying opportunities for growth and ensuring our social channels build brand awareness, cultural relevance, community and channel growth.
You will balance creativity with data and commercial thinking, ensuring we are not just creating content, but building a social presence that drives the business forward.
You will work closely with Brand, Creative, Performance, Influencer, PR, Product and Ecommerce teams, ensuring social is connected to the wider marketing strategy and that TALA continues to be ahead of the conversation.
We’re looking for a strategic thinker who is equally comfortable setting the direction, managing a team and getting into the details when needed.
Tasks Day to day this looks like: Social Strategy: Own and evolve TALA’s organic social strategy across Instagram and TikTok, with oversight of Pinterest and LinkedIn, setting clear objectives, channel roles, audiences, content pillars and KPIs.
Growth Strategy: Identify opportunities to grow TALA’s social audience, reach and relevance, developing strategies to increase awareness, engagement and community.
Planning & Prioritisation: Own the social planning process and ensure the calendar is driven by clear business, brand, product and customer priorities.
Make clear recommendations on where the team should focus time, resources and investment.
Content Strategy: Set the strategic direction for the content we create, identifying the formats, stories, behaviours and cultural moments that will help TALA grow.
Provide clear strategic direction and briefs to the content creators within the team, ensuring content is distinctive, relevant, engaging and effective against our KPIs.
Engineer Virality: Think beyond existing content formats to.