Your tasks As our Team Lead Performance Marketing (m/f/d), you will own and scale performance marketing across all paid channels, with a strong focus on data, tracking, and performance steering.
You will combine hands-on channel expertise with strategic ownership of measurement, reporting, and data quality to drive efficient and scalable growth.
In this role, you will translate complex data into clear actions, enabling better decision-making and delivering tangible business impact across markets.
YouTube, TikTok, Reddit) Drive Performance Through Execution Excellence Ensure best-in-class campaign execution across all channels and markets Allocate budgets dynamically to maximize impact and return Continuously improve performance through structured testing (creatives, audiences, bidding) Establish Reliable Measurement & Steering Ensure a robust tracking and attribution setup in collaboration with Product and Tech Translate data into clear actions and steer the business based on performance signals Challenge and improve existing measurement logic where needed Unlock Cross-Channel Impact Partner with CRM, Influencer, and Brand teams to drive incremental growth beyond siloed channel performance Work closely with Creative to build a high-performing, scalable asset pipeline Ensure performance marketing is fully integrated into the broader B2C strategy Build and Lead a High-Performing Team Lead, coach, and develop a team of performance managers Set a high bar for ownership, accountability, and output quality Create a culture focused on impact, speed, and continuous improvement Your profile 4-6+ years of experience in performance marketing with a strong analytical focu.