<div class="content-intro"><p><strong>.
WPP is the trusted growth partner for the world’s leading brands
With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
</p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
</p> <p>For more information, visit <a href="wppmedia.
com">wppmedia.
</p></div><p> </p> <p><strong>2097 - Business Director, Innovation - UK</strong></p> <p><strong>Role Summary and Impact</strong></p> <p><strong>About WPP 650</strong></p> <p>Join an award-winning team at the heart of UK government, where your work will genuinely shape lives.
As part of WPP 650 you'll be part of a supportive, collaborative environment that values curiosity, kindness, and growth.
Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.
</p> <p>Named WPP 650, after the 650 UK constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience.
No two days are the same.
The challenges are complex, the problems worth solving, and the learning constant.
You'll tackle issues that matter, alongside talented colleagues who care deeply about what they do.
It's demanding - but always rewarding.
</p> <p>This is meaningful work with real-world impact - the kind you can point to with pride.
</p> <p>The advertising industry is in the midst of the biggest multi-generational communications shift in history.
CMOs and public sector leaders are mastering two critical transformatio.