SEO & AI Content Specialist

Why this role existsAt Pennylane, SEO and Generative Engine Optimization (GEO) are central to making our product easier to discover and understand, while helping us reach new customers.

We are looking for an SEO & AI Content Specialist to work closely with our SEO Manager and the wider Growth team.

Your mission will be to produce, improve and scale high-quality content that drives non-branded organic traffic and conversions, while embedding AI thoughtfully into the way we work.

This role is for someone who enjoys writing, structuring, optimising, measuring and iterating.

You are curious.

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the evolution of search and eager to explore how people discover products through search engines and AI assistants such as ChatGPT and Perplexity.🌍 What is Pennylane?Pennylane is one of France’s leading fintech unicorns, building the financial and accounting operating system for European SMEs and accounting firms.Founded in 2020, we help business owners make better decisions and enable accountants to focus on advising their clients.A few figures that illustrate our scale and ambition:💻 More than 1.3 million SMEs already work with Pennylane.🤝 More than 7,000 accounting firms use our platform.👨‍👩‍👧‍👦 More than 1,100 Pennylaners work across the company, representing more than 25 nationalities.💰 More than €400 million raised since launch.🌍 A remote-friendly, international culture as we continue to grow across Europe.What you’ll doYou will work closely with our SEO Manager and the wider Growth team and : Build AI-powered content workflowsUse AI to accelerate research, outlining, first drafts and content optimisation, while maintaining a high editorial standard.Design repeatable workflows, including briefs, quality checklists, templates and editorial guidelines.Help scale content production efficiently without compromising relevance, accuracy or clarity.Produce and optimise high-value SEO contentWrite, update and improve SEO content, including articles, pillar pages and landing page...