We think the best product decisions come from understanding why people do what they do, and working back from there.
It isn't a principle we put on a wall.
It's how we make decisions.
What you're walking intoWe're not starting from zero.
We have a creative designer on the team, a visual identity built with Red Antler, a design system, and a product that real users depend on every day.
What we don't have is a senior product design voice.
Someone who gets the first call across the company when a product, experience or communication decision needs a human-behaviour lens on it.
That's this role.
You'll report to our Head of Product and work as the sole designer, an early design hire, alongside our engineers.
You'll be the most senior product design hire we've made, with real influence over what gets built and over how this company thinks.
Human behaviour firstYou think in motivation, habit and friction before you think in screens.
You understand why people do what they do, and you use that to make product decisions, not just design decisions.
Craft and executionYou ship.
You work directly with engineers and move fast without losing the quality that makes a product feel premium.
AI-native workflowsYou understand how modern engineers build with AI tools, and you think about design in that context.
We care about principles, components and systems that plug into engineering workflows rather than sitting in static documentation.
You're comfortable working close to implementation, and you help keep experiences coherent while teams move quickly with AI-assisted development.
What you'll be working onFyxer is an AI-powered product.