Healf is Europe's fastest-growing company.
Number one on the FT1000, number one on the Sifted 100.
From £1m to over £100m in under three years, with a small, talent-dense team and an electric culture with day one founder intensity.
Now we're aiming for £1bn in the next three.
We curate the world's best wellbeing brands across The Four Pillars™: EAT, MOVE, MIND, SLEEP.
That's the first chapter.
The next chapter is harder and more interesting.
We are moving from one market to many, from e-commerce to a technology platform, and from curating wellbeing to defining it.
We are a health company, so we think we should act like one.
At its fullest expression, Healf redefines what wellbeing means for tens of millions of people.
The RoleHealf Zone is our next big bet to truly redefine what wellbeing means for the consumer.
100+ interviews told us the same thing: despite all the information out there, people stay confused and overwhelmed.
The industry only makes it worse — more information, more data, more trends.
But what people miss isn't another input; it's a path to clear outputs.
Left to be their own expert, they weigh conflicting, self-interested advice.
One that truly understands them, grounded in real expertise, not selling them anything.
Healf Zone brings together all of a customer's data — bloods, wearables, tests, supplements, lifestyle — into clear, ongoing guidance.
What to take.
What to stop.
What to try next.
It starts with the best protocol we can build and grows into a proactive companion that holds the whole arc of someone's health and gets smarter with every loop.
For once they have clarity on what to do and why, and the sense of finally being covered — someone completely trustworthy in their corner.
Very few companies can build this — it takes trust, commerce and diagnostics under one roof, and Healf has all three.
The category will consolidate around whoever becomes.