We believe that automating the ordinary frees humans to do the extraordinary, and we're building the end-to-end robotics infrastructure to make that possible - hardware, software, and AI in one stack that just works.
The RoleThis is a senior, high-trust role owning the product narrative for Alfie, RobCo's flagship Physical AI product line - the fastest-moving, highest-margin part of our business and the centerpiece of our category leadership story.
You'll sit at the intersection of Product, Engineering, Sales, and Marketing - with a named Product counterpart and a standing seat at roadmap and design reviews.
You'll also carry a rare kind of stakes: Alfie debuts publicly at RobCoN in March 2027 - the biggest product launch in RobCo's history.
Getting there is a multi-month campaign spanning film, digital, and physical activation, and you will own video production for Alfie end-to-end across it.
This is the kind of launch most product marketers wait a career for.
We care more about how well you understand the technology - and the people selling it - than about your marketing pedigree.
If you've spent years elbow-deep in robotics, automation, or industrial engineering, and you have a real talent for explaining complex things clearly - to a sales rep, a customer, or a skeptical engineer - we want to hear from you.
A background in Product Marketing is a plus, not a prerequisite.
Your Responsibilities1.
Translate complex robotics and AI concepts into language that lands with the audience in front of you, whether that's a plant manager, a procurement lead, or a skeptical engineer.
Content & Sales EnablementOwn the Alfie whitepaper, t.