Our intuitive, screen-free system empowers children to learn and play independently in a safe and engaging way.
With a presence in over 100 countries and a diverse portfolio of ~1,500 Tonies across multiple languages, we continue to redefine how children experience storytelling and learning.
Since our IPO in 2021, our global team of 630+ colleagues is united by a shared mission: shaping the future of play, learning, and imagination.
You as part of tonies:We're looking for an experienced Graphic/Visual Designer to own the design output of the tonies Accessories portfolio.
Reporting to the Director of Accessories, you'll be responsible for CMF direction across all categories, 2D asset creation, product renders, licensor approval submissions, and Style Guide stewardship.
You'll work within a structured product development process (PDP), holding the Responsible role across various design tasks — from initial ideation through to golden sample approval.
This is a role for someone who thinks in finished products that excite our target audiences, not just finished files.
You understand that what you're designing will be held by a child, sitting on a shelf in a retailer in Germany, the US, or the UK, next to one of the most loved children's brands in the world.
That context matters to you.
This role may NOT be a great fit if:Your background is primarily in UI/UX, Web, or Digital Product Design.
Your experience is strictly in Hardlines or Industrial Hardware Design (e.
, plastic toys, consumer electronics, or pure hardware).
You have no experience designing physical products aimed at kids, families, or youth lifestyle audiences.
Your focus has been on managing external creative agencies or vendor design teams, rather than personally creating hands-on 2D production-ready artwork.
Your tasks and.