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</p></div><p><strong>3392 - VP, Activation and Delivery, UK </strong></p> <p><strong>Role Summary and Impact</strong></p> <p>The VP, Paid Search is accountable for leading a high-performing Paid Search team and shaping the strategic direction, delivery excellence, innovation agenda and commercial growth of the channel across a defined client portfolio and the wider MM&D UK business.
This VP, Paid Search role will be part of the new Outcomes Activation & Delivery hub, a newly formed team bringing together key clients from across WPP Media focused on delivering measurable business outcome growth for clients.
</p> <p>This is a senior leadership role that goes beyond day-to-day channel management.
The VP will own Paid Search channel excellence for Outcomes Hub, translating client business challenges into progressive search strategies, and ensuring Paid Search is positioned as a strategic growth lever across performance, customer experience, commerce and broader media transformation.
<br>The role requires expert-level Paid Search knowledge, strong commercial judgement, confident client leadership and the ability to build narratives that connect platform innovation, automation, AI, data, measurement and audience behaviour to t.