<div class="content-intro"><p><strong>.
WPP is the trusted growth partner for the world’s leading brands
With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
</p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
</p> <p>For more information, visit <a href="wppmedia.
com">wppmedia.
</p></div><p><strong>3071 - Commerce Account Director</strong></p> <p><strong>About Wavemaker: A leading WPP Media brand</strong></p> <p>Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands.
We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.
We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
</p> <p><strong>Role Summary and impact</strong></p> <p><strong>Key.
</li> <li><strong>Strategic Planning & Business Understanding<br></strong>Develop a deep understanding of the client’s business, objectives, and KPIs.
Apply this to shape effective, insight-led retail media strategies that.