Our purpose is to help established SMEs, one of the last major underserved opportunities in Fintech.
Established SMEs are the backbone of local communities - representing over a third of our economy - yet have been largely neglected both by traditional high street banks and modern fintech providers.
Department Description Growth is a critical function at Allica, sitting at the intersection of marketing, product, sales, and data.
Our team is responsible for driving sustainable and scalable customer acquisition, engagement, and retention—ensuring our banking solutions reach and resonate with the right SMEs at the right time.
Growth is both a science and an art.
We blend commercial strategy with deep customer understanding, leveraging data to uncover new opportunities while ensuring every touchpoint aligns with Allica’s mission to empower established SMEs with the banking they deserve.
Role DescriptionThe Growth Manager will play a key role in driving effective and sustainable growth across Allica's BRA customer journey — from onboarding through account activation and into deeper, embedded product usage.
This role focuses on understanding customer behaviour end-to-end, identifying where customers stall or disengage, and building the strategies and capabilities needed to move them forward.
Using a data-driven approach, the Growth Manager will lead the design and delivery of initiatives that improve activation, engagement, and long-term customer value — often working with limited precedent and translating diagnosis into tools, frameworks, and ways of working that the wider business relies on.
They will build alignment across marketing, product, sales, RM, and data teams, ensuring growth strategy is coherently applied across the customer journey.
This role is ideal for someone with strong applied critical thinking, a track record of leading initia.