Burson, part of WPP, is the global communications leader built to create value for clients through reputation
With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future.
When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
</p> <p>WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands.
We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
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</p></div><p><strong>More.
This role sits at the forefront of digital communications, driving the integration of Generative Engine Optimisation (GEO), Digital PR, and Search Engine Optimisation (SEO) strategy
As Associate Director in the Digital Marketing function at Burson, you will shape how brands are discovered, represented, and trusted across AI-driven environments.
You will act as a strategic advisor to clients, while driving innovation, commercial growth, and cross-functional collaboration within the agency.
</p> <p><strong>What you'll do:</strong></p> <ul> <li>Support the development and execution of GEO strategies for key clients</li> <li>.